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About Our Team

Ride the Wave to Success

Who We Are

At FreeStyle Business Partner, we are more than consultants—we are your co-pilots on the journey to building a thriving, scalable business. Our mission is to empower you with the tools, strategies, and confidence to achieve your goals and enjoy the lifestyle you deserve.

Every business is unique, and so is our approach. From actionable growth plans to leadership coaching and operational excellence, we’re here to simplify your path to success and freedom.

What We Offer

To Chart Your Course to Business Success

FreeStyle "Tidal Wave Program": Your tailored roadmap to business SUCCESS
Leadership Coaching: Build the confidence to lead effectively
Operational Excellence: Streamline your business systems and processes

We challenge and support you to achieve your long-term vision, helping you focus on where your business is now and where you want it to go.

Together, we’ll weather any storm to create and implement a strategy that delivers real results

Our Story

Freestyle Business Partner was born from a passion for helping business owners break free from the daily grind. We’ve seen the challenges entrepreneurs face: long hours, tough decisions, and a lack of clarity about the next step. We believe every business deserves to thrive, not just survive.

Our Freestyle "Tidal Wave Program” is designed to unlock your full potential with a personalized, dynamic approach. We’re more than advisors—we’re partners on your journey to building a business that supports your lifestyle and leaves a lasting legacy.

Let us help you turn your vision into reality.

CONTACT US TODAY FOR A FREE BUSINESS ASSESSMENT

Who We Are

Janina Massee

Founder & CEO

BCOM, ACA, Executive MBA (Hons)

With over three decades of experience across diverse industries, Janina specializes in transforming businesses and driving profitability through strategic change. Janina's career spans local government finance, logistics, storage and transport, kiwifruit packaging, and entrepreneurial ventures, including manufacturing, wholesaling, and large-scale property development.

Janina thrives on helping businesses unlock their full potential. By combining strategic planning, financial analysis, and proactive change management, she guides companies through critical transitions, turning challenges into opportunities.

Her expertise in revitalizing operations, empowering teams, and enhancing profitability has consistently delivered sustainable growth for my clients.

Recently, Janina launched Freestyle Business Partner, a consultancy dedicated to empowering business owners with the tools, strategies, and confidence to achieve their goals. This platform reflects her commitment to helping businesses not just succeed but thrive.

Outside of work, Janina recharges in Hervey Bay, spending time with family, dancing, swimming, or cycling - moments that fuel my passion for tackling the next business challenge.

Ian Handricks - Associate

AI Specialist, Genealogist, Business Engineer, Teacher

Ian Handricks is a recognized leader in business transformation and innovation, with over 50 years of experience. Known for revolutionizing contact lens design and production, he has developed groundbreaking technologies in CNC machining, photo restoration, and business solutions across industries. Ian’s unique ability to blend technical expertise with strategic business insights has earned him international acclaim, including honorary membership in the Cornea and Contact Lens Society.

Ian’s career spans roles in engineering, manufacturing, and entrepreneurial ventures. From pioneering optical technologies in the UK to launching globally successful ventures like PhotoWonder, he has consistently driven innovation and growth. His work includes developing advanced software, creating new business models, and mentoring leaders to achieve sustainable success.

Ian is a passionate advocate of AI, developing extensive resources and workshops to help individuals and businesses harness the power of artificial intelligence. From guiding users on tools like ChatGPT to teaching the art of writing effective prompts and integrating AI into workflows, Ian empowers others to leverage AI for productivity and innovation.

Driven by a passion for empowering businesses and individuals, his versatile expertise helps clients navigate complex challenges, optimize operations, and unlock their full potential for growth and success.

Companies We Work With